Missed calls = lost revenue: The calculation

Der "Ich ruf später zurück"-Irrtum

Wir reden uns gerne ein, dass der Kunde es sicher noch einmal versuchen wird, wenn es wichtig war. Die Realität sieht leider oft anders aus. In Zeiten von Google und Smartphones wählt der Kunde meist einfach das nächste Suchergebnis, wenn beim ersten Versuch niemand abhebt.

Statistik: 80% rufen nicht nochmal an

Studies show that the overwhelming majority of new customers switch to the competition immediately if they can't reach you. You don't just lose a single order in that moment, but often the entire customer value over the years.

A sample calculation for service providers

Let's do a quick calculation. Let's assume an average order brings you 500€ in contribution margin. If you now miss three calls from new customers per week, you are already missing out on 1,500€ in revenue weekly. Projected over the entire year, this loss adds up to a considerable 78,000€.

Even if you manage to save every second call, you are still losing the equivalent value of a small car every year.

Availability is the new competitive advantage

In a world where products and prices are becoming increasingly comparable, service wins. Whoever is available makes the deal. With an AI phone assistant, you guarantee this availability around the clock. And it only costs a fraction of a permanent secretary.