Missed calls = lost revenue: The calculation

The "I'll call back later" fallacy

We like to convince ourselves that the customer will definitely try again if it was important. The reality, unfortunately, often looks different. In times of Google and smartphones, the customer usually just dials the next search result if nobody picks up on the first try.

Statistics: 80% don't call back

Studies show that the overwhelming majority of new customers switch to the competition immediately if they can't reach you. You don't just lose a single order in that moment, but often the entire customer value over the years.

A sample calculation for service providers

Let's do a quick calculation. Let's assume an average order brings you 500€ in contribution margin. If you now miss three calls from new customers per week, you are already missing out on 1,500€ in revenue weekly. Projected over the entire year, this loss adds up to a considerable 78,000€.

Even if you manage to save every second call, you are still losing the equivalent value of a small car every year.

Availability is the new competitive advantage

In a world where products and prices are becoming increasingly comparable, service wins. Whoever is available makes the deal. With an AI phone assistant, you guarantee this availability around the clock. And it only costs a fraction of a permanent secretary.